“Snow and ice is also gold and silver mountains”

2022-06-12 0 By

With the opening of the Beijing Winter Olympic Games, snow and ice sports have become the most popular sports in China.The number of people participating in the national snow and ice sports reached 346 million, bringing prosperity to the snow and ice economy.Located at the source of three rivers, Qinghai province is home to the Jade Mount Qomolangma and Gangshka Snow Mountains, which are popular with outdoor sports enthusiasts.Nowadays, with the continuous extension of the antenna of ice and snow sports, the plateau countryside has become a popular “clock-in place” for ice and snow sports fans.Every year during the snow season, Tibetan girl Li La Motso “transforms” into a ski instructor and enjoys skiing.Her home is in Dongxia township, Datong Hui and Tu Autonomous County, Xining city, Qinghai Province, a town known to outsiders for its unique ice and snow resources.The ski resort where Li Lamocuo works is more than 2,700 meters above sea level, the first in Qinghai province, and receives nearly 100,000 visitors a year.”We do odd jobs near home in the summer and coach at ski resorts in the winter.In one snow season, I earned 40,000 yuan, which really made us feel that ‘snow and ice are also gold and silver mountains’.”Li Lamotso said.Ma Jinyun, head of the ski resort, said more than 60 villagers are engaged in catering, snow equipment rental, skiing instructors and other jobs at the ski resort.In the last four months of the snow season, the highest paid ski instructors can earn nearly 70,000 yuan.The reporter learned that the surge of ski crowd also forced the ski resort to upgrade and transform, to meet the diverse needs of different people.At first, the resort had only two courses, Mr. Ma said.Due to the lack of local professionals, the ski resort hired 6 ski instructors from the northeast in the early stage of operation.Now, there are 29 local ski instructors like Lee Lamotsok, and the number of trails has increased to six, divided into children’s trails and adult (middle) trails.This year is a key year for comprehensively promoting rural revitalization, ushering in new opportunities for the development of ice and snow economy.Industry experts point out that the snow and ice tourism industry has become an important engine driving economic transformation and upgrading and helping the rural revitalization of the Plateau.At present, Qinghai province has all kinds of ski resorts 19.According to data provided by qinghai Provincial Department of Culture and Tourism, from 2020 to 2021, snow and ice tourism in Qinghai received 1,538,700 tourists and realized tourism income of 30.243,900 yuan.Liang Qiang, a professor at Tianjin University of Finance and Economics, said: “The vast rural space is a ‘sleeping’ hidden resource for sports, and the countryside is blessed with ice and snow sports venues.”According to Liang qiang, traditional sports are mostly carried out in urban areas, and the development of snow and ice sports in rural areas has natural advantages based on the development law of the global snow and ice sports.As winter begins, everything hides in winter. How to turn people from idle to busy, from “cat winter” to “playing winter”, has become the key to rural revitalization thanks to the ice and snow economy.Xue Qiang, 32, is from Taiyan village, Qutan Town, Ledu District, Haidong City, Qinghai Province.In summer, he works as a cart driver.In winter, he becomes a snowboarding instructor at a ski resort near his home.”Skiing outside every day is so relaxing that it gives me a different life experience than driving a car.”Manggold j said.”We should take advantage of the opportunity of the Winter Olympics to draw a picture of sports revitalizing the rural economy with snow and ice, open up a new vein of rural construction with the new infrastructure of snow and ice sports, and stimulate a new craze of national fitness with the new lifestyle of snow and ice sports.”Liang Qiang said.Statement: The copyright of this article belongs to the original author, if there is a wrong source or infringement of your legitimate rights and interests, you can contact us through email, we will promptly deal with.Email address: jpbl@jp.jiupainews.com