A “trick” hard to find!Jingdong reveals what else the Winter Olympics have brought to the fire

2022-05-23 0 By

Since the opening of the Beijing Winter Olympics, the mascot “Bing Dwen Dwen” has become a super popular.Do you have ice Dadden Dadden?”Become the new popular greeting of Spring Festival.According to jd.com’s consumer trends, the “Bing Dwen Dwen” mascot accounted for 90 percent of searches during the Spring Festival, with more than 10 million people searching for “Bing Dwen Dwen”.Everyone wants his own ice pier pier, a “pier” is hard to find, but also become the hottest topic during the Winter Olympics.Therefore, a variety of folk DIY version of Bingdoundwen emerged at the historic moment, bingdoundwen dumplings, Bingdoundwen tanghulu, Bingdoundwen emoticons…Ice dun dun hot, is the current “ice and snow hot” an epitome.Bing Dwen dwen is not only the lovable embodiment of the ice and snow of the Winter Olympics, but also the embodiment of all ice sports fans.Do you have a lot of question marks about Bingdwen Dwen?Jingdong Research Institute of Consumption and Industrial Development revealed the secret through the observation of the consumption of ice and snow sports: As a “dun” from Sichuan province, is bingdwen Dun a “person” who loves skiing stable?Does Bing Dwen dwen love ice more or snow more?Does Bing Dwen Dwen like to board or double board?Winter in linhai snow field, ice dun dun summer where “wave”?As a Sichuan “pier”, ice pier pier love skiing “people set” steady?Snow and ice sports are no longer exclusive to the north. Various indoor and outdoor snow and ice sports venues and training institutions have been vigorously developed in the south, and more and more south “tricks” actively go to the snow and ice venues to enjoy the happiness of snow and ice sports.Among them, sichuan has become the TOP4 provinces/cities in China for ice and snow sports users.Not only sichuan “dun”, under the influence of the Winter Olympics, many southern “dun” are full of enthusiasm for ice and snow sports.During the 2022 Lunar New Year Holiday, Guangxi, Anhui, Yunnan, Hubei and Hunan saw the fastest growth in ice and snow consumption, each with a year-on-year increase of more than four times.Does Bing Dwen Dwen love ice more, or snow more?Jingdong consumption shows that between ice and snow, ski users account for a larger proportion of the group, and maintain a trend of slow increase year by year.The share of all ice sports users rose from 88 percent in 2018 to 90 percent in 2021.Visible, the real version of the “ice dun dun” are actually more love skiing.Just as the spokesperson of the Beijing Winter Olympic Committee suggested that “ice dun Dun” is in extremely short supply, in fact, we can also care about snow rong rong, also very good.With such a large mass base, I believe that with the launch of ski competitions, snow rong-rong will soon receive more attention from everyone.Does Bing Dwen Dwen like to snowboard or double board?Snowboarding and freestyle skiing are two of the most popular events at the Winter Olympics.Among them, young people are more enthusiastic about snowboarding.Snowboarding has gradually become a synonym of “trend sport” due to its unique sliding style and fashion, and more and more young people begin to join the team of snowboarding.Jd.com consumption shows that nearly 70% of board users are 35 years old.If boards represent trends, those boards are typical technology flows.China’s Gu Ailing won the women’s freestyle platform final at the Winter Olympics with a 1620 aerial twist on her last dive.The action of freestyle skiing is highly ornamental and brings great visual impact to people, which is also a visual feast for the audience.I believe that with the flow of frog princess support, freestyle skiing this sport more people’s attention and love.In the official promotional video for the Beijing Winter Olympics, Bing Dwen Dwen is a biathlon “dun” featuring both snowboard and double board stunts.Bing Dwen Dwen ski in winter, where do you go in summer?With the large-scale construction of indoor stadiums and the popularity of ice and snow sports travel, ice and snow sports have already broken the time limit, and you can enjoy the fun of ice and snow all year round.The proportion of non-snow snow skiing consumption continues to increase, and normalization of snow and ice sports will be the trend of future development.However, winter is still the main season for snow sports, especially skiing.According to jd’s consumption statistics, ski sports consumption accounts for more than 70% in the peak period of snow and ice consumption (November, December and January), but the proportion is decreasing year by year. The construction of more indoor stadiums and snow and ice sports travel allow fans to cross the seasonal limit.So, other than skiing in winter, where do ice breakers go in summer?According to JD.com, ice sports users are most likely to go roller skating, swimming and yoga.Skiing users are most likely to go swimming, cycling and yoga.Among them, swimming and yoga are the common hobbies of all ice sports enthusiasts.Originally, the ice pier pier in winter shuttle in the forest snow field, summer in the sea chasing spray.Still in distress how to achieve ice pier pier freedom?Instead of admiring the “pier”, it is better to become a “pier”, actively participate in the ice and snow sports, feel happy, together to light up the future of ice and snow sports.Declaration: The copyright of this article belongs to the original author, if there is a source error or infringement of your legitimate rights and interests, you can contact us through the mailbox, we will promptly deal with.Email address: jpbl@jp.jiupainews.com